Greenleaf Trust opens first Florida office in Naples

Jeannine Stetson, CTFA, CDFA®, Vice President, Senior Trust Relationship Officer at Greenleaf Trust, was featured in Golfshore Business highlighting our new Naples office.

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Greenleaf Trust Named to 2025 Top 101 Best and Brightest Companies to Work For® in the Nation

“We are deeply honored to be recognized among the Top 101 Best and Brightest Companies to Work For® in the nation,” said Karen Baldwin, Chief Human Resources Officer at Greenleaf Trust.

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January Inflation – Beating Expectations

Overall, the January inflation levels were improved from December and beat expectations, marking its lowest level since May of last year. Core inflation, which excludes the volatile food and energy prices met analyst expectations.

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Elon Musk Says You Don’t Need To Worry About Saving for Retirement

While Musk has insight into how AI can potentially shape the future, telling people not to save for retirement isn’t realistic, according to Nicholas Juhle, Greenleaf Trust’s chief investment officer.

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January Jobs – Strong Start to 2026

Today’s report could be an early indication that the labor market is firming up after a year marked by rising unemployment and minimal hiring.  Initial expectations called for continued sluggish job growth in 2026, though Federal Reserve Chair Jerome Powell cited signs of steadying in the labor market as the committee left interest rates unchanged last month. 

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Who’s The Next You?

Succession planning can definitely be one of those things like cleaning the garage, scheduling a dentist’s appointment, taking care of the check engine light on your car or unloading the dishwasher. They are all things you can get to later. You know you should take care of them, and you will; just not now. For a business though, putting off succession planning can be much more disruptive than a dirty garage or full dishwasher.

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Economic Commentary

As we navigate the first quarter of 2026, we encourage investors to maintain discipline. Whether dealing with headlines from Washington or the nuances of trade negotiations, a long-term time horizon remains your most effective asset.

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Cultivating Humanity in Trusts

The best estate planning doesn’t end with the signing of the documents, but also includes honest, candid reflection and conversation about why the decisions were made, being realistic about the individuals involved and follow up on all of the details to make sure that everything truly is in order. No one likes to talk about these things – they are hard.

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A Time Capsule from 1988

I wonder what financial advice from today will make our children and grandchildren smile and shake their heads 38 years from now. What are we getting wrong? What will seem as outdated as the advice to go 100% bonds at 55? Only time will tell but I hope they find our old articles as fascinating as I found Jack’s.

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Preparing for the Silver Tsunami: What Happens to Company 401(k) Plans?

As this generation of business owners move toward retirement, most of the conversation centers on how they will fund their after-career phase. But the demographic shift also impacts the millions of employees who depend on employer-sponsored retirement plans – especially in the 2.3 million U.S. businesses owned by Baby Boomers.

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Creditor Protection for IRAs

IRAs now comprise a substantial part of an individual’s net worth, often with balances in the millions of dollars. Individuals are encouraged, both by financial planners and by Congress to open Roth IRAs.

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Tax Season Warning: Rising IRS & Tax Fraud Risks — How to Protect Yourself

As tax-related scams continue to evolve, awareness and careful verification remain the most effective defenses. Greenleaf Trust encourages clients to reach out to their Client Centric Team before acting on any suspicious tax-related request.

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February 2026 Newsletter Perspectives

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December Retail Sales – Dwindling Momentum Exiting Holiday Season

The figures suggest consumer spending lost momentum toward the end of the holiday season with households frustrated by a higher cost of living and concerns over the health of the labor market.  At our year-end seminars, we discussed the concept of a K-shaped economy where some parts of the economy are doing well and other parts of the economy are not doing so well (trending higher and lower in the shape of a K). 

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2025 Year in Review & 2026 Outlook

Chief Investment Officer, Nicholas Juhle, and Vice President, Assistant Director of Research, Christopher Burns, present the 2025 year in review and 2026 outlook presentation.

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3 Key Points in Trump’s Davos Speech That Will Impact Your Wallet Right Now

Nicholas Juhle gave insight on how President Trump’s Davos speech will impact the economy.

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Greenleaf Trust Appoints Dan J. Rinzema as President to Support Firm’s Continued Growth

Greenleaf Trust National Association announced today that Dan J. Rinzema has been promoted to president of the independent nationally chartered trust bank. Rinzema, who has served as chief client officer since 2014, will assume broader leadership responsibilities supporting the firm’s day-to-day operations and strategic execution.

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December Inflation – Core Up Less Than Expected

Overall December inflation levels were unchanged from November and aligned with forecasts while underlying inflation levels (core; excludes food and energy) rose less than expected month-over-month – a potential signal of cooling price growth.  In December prices rose 2.7% compared to a year ago and 0.3% compared to November.  Core inflation rose 2.7% year-over-year and […]

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Greenleaf Trust Announces CERTIFIED FINANCIAL PLANNER® Certification Achievement

Greenleaf Trust is pleased to announce that Eric Wenzel, Senior Wealth Management Associate, has earned the CERTIFIED FINANCIAL PLANNER® certification, a distinguished credential in the financial planning profession.

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December Jobs – Hiring Subdued but Unemployment Lower

While policymakers are divided on whether or not more cuts are needed in 2026, today’s report could argue for additional accommodation in the year ahead.  As it stands, investors are pricing in two cuts in 2026, while the median Fed forecast calls for one. 

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Jeannine Stetson

An educator at heart and servant leader by example, Jeannine’s sole focus is on our clients’ best interests. It’s a welcome change from the large financial firms where she previously worked, whose cultures tended toward the transactional side of things. Jeannine’s passion, refreshingly, is in the
relational side, where understanding and meeting a client’s every need is paramount.

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The Plan for 2026

To cultivate means to develop or improve something through care and effort. Our Cultivation initiative is a reference to the symbol of our long-term strategy, a tree. The roots represent our core values, the tree our clients, with the branches representing our team that supports our clients and the leaves the initiatives to Serve Clients More.

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Economic Commentary

The recession anxieties that dominated headlines just two years ago have largely evaporated, replaced by a growing consensus that the elusive “soft landing” may have been successfully navigated. The outlook for corporate earnings remains robust, driven by productivity gains and technology adoption. In what was at times a volatile year, disciplined investors were rewarded.

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Built to Bend: Modern Flexible Trust Design

In an era of rapid financial, legal and family-dynamic changes, one of the most valuable features of any trust is flexibility. While trusts are often created to provide structure, security and long-term direction, the most successful plans intentionally balance that structure with the ability to adapt.

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Survey Says…

Our annual personal trust and wealth management client satisfaction survey is designed to gauge Greenleaf Trust’s collective efforts from our clients’ perspective. We not only want to know if we are delivering on our promises, but we also crave candid feedback on ways in which we can better serve our clients. Analyzing the results helps us more closely align the voice of our client with our daily impact and better understand how our clients feel about Greenleaf Trust’s personalized service and customized solutions

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Looking Ahead: Preparing for Retirement and a New Chapter

Retirement marks a significant life milestone, but it is not just about your financial readiness. It really is a multifaceted transition that involves emotional, lifestyle, and practical considerations. Here are a few key areas to think about.

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Step Up to Basis Planning

If an asset is given away during lifetime, the gifted asset’s income tax basis is ‘carried over’ to the recipient. If the recipient then sells the asset, he or she will incur a capital gain. That is not the same if the asset is inherited after its owner’s death.

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January 2026 Newsletter Perspectives

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Greenleaf Trust Named Best and Brightest Iconic Winner in West Michigan and Metro Detroit

Greenleaf Trust is proud to announce it has been named a Best and Brightest Iconic winner for both the 2025 West Michigan and Metro Detroit Best and Brightest programs. The Iconic award recognizes organizations that have earned Elite winner status for five or more consecutive years, demonstrating sustained excellence in workplace culture and employee engagement.

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Greenleaf Trust announces EA designation

Tax Coordinator, Jacob Carr, recently received his Enrolled Agent designation. Enrolled Agents are federally licensed tax practitioners who have demonstrated technical competence in federal taxation and are authorized to represent taxpayers before the IRS at all administrative levels.

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Greenleaf Trust announces 32 promotions

Greenleaf Trust is pleased to announce the promotion of 32 team members across the organization, reflecting the firm’s continued growth and commitment to recognizing talent, leadership and excellence.

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November CPI – Unexpected Deceleration

Despite numerous caveats related to data collection during and following the government shutdown, the report offers hope that inflationary pressures could be easing after remaining stuck in a narrow range since early this year.

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October Retail Sales – Not Bad Beyond Cars

Lower spending at motor vehicle dealers and lower gas prices masked solid spending across several other categories – an indication that consumer spending was resilient in the early weeks of the holiday shopping season as shoppers sought out deals.

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October & November Jobs – Delayed Report Validates Fed

While policymakers are divided on whether or not more cuts are needed in 2026, today’s report appears to support last week’s split decision.     

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Greenleaf Trust’s Amari Smith and Evan Visuri Earn CERTIFIED FINANCIAL PLANNER® Certification

Greenleaf Trust is pleased to announce that Senior Wealth Management Associates Amari Smith and Evan Visuri have earned their CERTIFIED FINANCIAL PLANNER® certifications, a distinguished credential in the financial planning profession.

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Exciting News

In order to continue to be successful and Serve Clients More, we will need to focus our leadership strengths. That is why I recommended and our board of directors unanimously agreed to promoting Dan Rinzema, Chief Client Officer, to President of Greenleaf Trust N.A.

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Economic Commentary

Rate cut expectations swung significantly as investors attempted to look through the fog created by delayed official government data. Speculative assets like bitcoin suffered large losses. Investors focused on earnings to assess the true impact of AI, while sector leadership rotated away from the technology giants that have dominated recent returns.

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Dividing Personal Property Without Dividing the Family

What is valuable? Does anyone want it? How should I decide who gets what? Every item of personal property you own will end up somewhere after you die – with family or charity, sold through an estate sale or (and, yes, it happens) in the dumpster. You may as well be the one who decides what happens to it all.

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How Financial Education Can Turn Year-End Stress into Year-Ahead Success

That’s why, at Greenleaf Trust, we created a financial literacy program to ensure our clients and the next generation are educated and empowered to make financial decisions. We started with the fundamentals: cash flow, debt management, education planning, estate planning, insurance, investments, retirement and taxes.

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Higher Contribution Limits for Retirement Accounts in 2026

The Retirement Savings Contribution Credit – aka the “Saver’s Credit” – offers low- and middle-income workers who contribute to a retirement plan a tax credit worth up to $1,000 ($2,000 for married couples) when they file their annual tax return.

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December 2025 Newsletter Perspectives

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September Retail Sales – Delayed Report Shows Slower Spending Exiting 3Q

Overall, the report indicates that some consumers started to back off on spending after several months of strength.  While wealthier shoppers continue to support overall outlays, sentiment has declined among lower income consumers amid sticky inflation and a softer job market.    

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September Jobs – Delayed Release Tops Expectations

U.S. job growth picked up in September and the unemployment rate rose on increased participation suggesting the labor market showed signs of stabilizing before the government shutdown. 

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Greenleaf Trust Earns Prestigious 2025 USA TODAY Top Workplaces Award

Greenleaf Trust is honored to announce it is a recipient of the prestigious 2025 USA TODAY Top Workplaces Award. This achievement underscores the organization’s dedication to fostering a people-first workplace culture and prioritizing the employee experience.

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What 4 Financial Advisors Really Think About Dave Ramsey’s Advice

In Ramsey’s famed “baby steps” approach, he suggests investing 15% of your household income towards your retirement. However, experts like Kristen M. Tidd, CTFA, VP and Senior Trust Relationship Officer at Greenleaf Trust says this number isn’t enough if you want to have a stress-free retirement.

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Greenleaf Trust Recognized as Metro Detroit’s Best and Brightest Small Business to Work For

“Our team is our greatest asset and this recognition affirms the passion, care and commitment we bring to creating an environment where people flourish,” said Mike Odar, President and CEO of Greenleaf Trust. “We are honored to be recognized for fostering a culture that empowers employees to achieve excellence both personally and professionally.”

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The Great Wealth Transfer

Data from the U.S. Census Bureau show that there were over 76 million born during the “baby boom” between 1946 and 1964. Of particular interest to me at the time was the impact their retirement savings would have on capital markets and the creation of wealth. Now, over 30 years later, economists are talking about the Great Wealth Transfer.

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Economic Commentary

Looking ahead, there are uncertainties related to an extended federal government shutdown, trade policy headlines and persistent geopolitical tensions. Nevertheless, markets have continued higher and there is reason for optimism as the Federal Reserve makes a pivot toward easing policy rates.

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Holiday Cyber Alert: Scammers Already Warming Up Ahead of the Season

Even though the calendar just turned from Cybersecurity Awareness Month, the heightened risk is already here. The holiday season may bring joy, but it also brings opportunity for scammers. Stay alert and secure and you’ll be far more likely to keep your season happy rather than hacked.

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Digital Estate Planning: Managing Your Online Assets

Digital estate planning represents the next evolution of thoughtful financial and legacy planning. While it may seem like a small detail, addressing your online presence can prevent significant complications for loved ones and protect both financial and personal information.

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