Greenleaf Trust, a Michigan-chartered wealth management firm with $16 billion in assets under advisement*, announced that it has been recognized as one of the 2023 Best and Brightest Companies to Work For® in West Michigan and Metro Detroit by the National Association for Business Resources after being named National Best and Brightest ICONIC Winner earlier this year.

The winning companies were assessed by an independent research firm, which reviewed several key measures relative to other nationally recognized winners. The categories applicants were scored on include: Compensation, Benefits and Employee Solutions; Creative Wellness and Wellbeing Solutions, Employee Enrichment, Engagement and Retention; Employee Education and Development; Recruitment and Selection; Employee Achievement and Recognition; Communication and Shared Vision; Diversity, Equity and Inclusion; Work-Life Blend; Community Initiatives and Corporate Responsibility; and Leadership, Strategy and Company Performance.

“Those companies that made the list of Best and Brightest Companies to Work For® as well as those companies that continue to make the list are truly remarkable. Given today’s need for talent, retention of talent, and the further issues related to the pandemic, these companies have proven they are superior to market conditions. They are elite thinkers, and this honor demonstrates their commitment to excellence,” said Jennifer Kluge, President and CEO of NABR and The Best and Brightest Program.

“In today’s environment, Greenleaf Trust continues its dedication to the wellbeing, and advancement, of our teammates through listening, building strong relationships and providing regular communication,” said Karen Baldwin, Executive Vice President, Director of Human Resources. “We are proud of our team members’ engagement and our continued success as a Best and Brightest company.”

*For our consolidated entities, our assets under advisement are $16 billion as of December 31, 2022.

About Greenleaf Trust

With offices in Kalamazoo, Grand Rapids, Birmingham, Midland, Traverse City and Bay Harbor, Greenleaf Trust is an independent Michigan-chartered trust-only bank, exclusively focused on wealth management, trust and estate administration, and administration of company-sponsored retirement plans. Through our unique, client centric team approach, we provide highly personal and customized client service, with no conflicts of interest, to ensure our clients’ financial security from generation to generation.

About the Best and Brightest Programs

The Best and Brightest Companies to Work For® is a powerful community of the Nation’s elite leaders who share ideas, practices and have proven they are employers of choice. This program identifies and honors organizations that display a commitment to excellence in operations and employee enrichment that lead to increased productivity and financial performance. There are numerous regional programs throughout the United States, including Atlanta, Boston, Chicago, Dallas, Detroit, Grand Rapids, Houston, Milwaukee, San Diego, San Francisco, Miami, New York, Charlotte, Denver, Nashville, Pacific Northwest and  Nationally. Nominations are now being accepted for all programs. Visit to nominate your organization.