Greenleaf Trust, a Michigan-chartered wealth management firm with $16 billion in assets under advisement, announced it’s been named a Best and Brightest Companies to Work For® in Metro Detroit, Wellness and the Nation. The three awards come after previously being named Best and Brightest to Work For® in West Michigan earlier this year.

Best and Brightest Companies to Work For® evaluates employee feedback based on key measures such as engagement, compensation, benefits and employee solutions, education and development opportunities, and work-life balance. Greenleaf Trust has been named a Best and Brightest Company to Work For in Michigan (West Michigan and Metro Detroit) twelve consecutive years.

“Greenleaf Trust is proud to be recognized for the work team members put in each and every day to make us an all-around best and brightest company,” said Karen Baldwin, Greenleaf Trust’s Executive Vice President, Director of Human Resources. “Our continued achievement of these awards, across the state of Michigan, demonstrate our commitment to a dynamic culture. We are consistently humbled and honored by our team’s passion for excellence and continuous improvement.”

“These 2022 winning organizations have stood out during unpredictable times and have proven they are an employer of choice. They continue to keep the needs of their employees first and provide perks that include development, wellbeing, work-life balance, rewards and recognition. In addition, these winning companies offer a fantastic work culture and workplace environment that attracts and retains superior employees”, said Jennifer Kluge, President and CEO of NABR and The Best and Brightest Program.

All companies that were recognized nationally as a 2022 Best and Brightest Company to Work For® will be featured in the online edition of Corp! Magazine and in the Wall Street Journal.



About Greenleaf Trust

With offices in Kalamazoo, Grand Rapids, Birmingham, Midland, Traverse City and Bay Harbor, Greenleaf Trust is an independent Michigan-chartered trust-only bank, exclusively focused on wealth management, trust and estate administration, and administration of company-sponsored retirement plans. Through our unique, client centric team approach, we provide highly personal and customized client service, with no conflicts of interest, to ensure our clients’ financial security from generation to generation.  Please visit Greenleaf Trust online at

About the Best and Brightest Programs

The Best and Brightest Companies to Work For® competition identifies and honors organizations that display a commitment to excellence in operations and employee enrichment that lead to increased productivity and financial performance. This competition scores potential winners based on regional data of company performance and a set standard across the nation. This national program celebrates those companies that are making better business, creating richer lives and building a stronger community as a whole. There are numerous regional celebrations throughout the country such as Atlanta, Boston, Chicago, Dallas, Detroit, Grand Rapids, Houston, Milwaukee, San Diego and San Francisco. Nominations are now being accepted for all programs. Visit to nominate your organization.