Greenleaf Trust, a Michigan-chartered wealth management firm with $17 billion in assets under advisement*, announced that it has been recognized as a 2022 National Best and Brightest in Wellness winner after being named a Michigan winner earlier this month.

The 2022 national winning companies were evaluated by an assessment created and administered by a leading wellness research firm. Each entry was examined statistically for quantitative and qualitative data. Each survey was scored on a point system based upon criteria to benchmark and improve wellness program effectiveness. They include outcomes, analysis, tracking, participation and incentives, benefits and programs, leadership, employee input, culture and environment.

“The Best and Brightest is a powerful community of elite leaders who share ideas, practices and have proven they are employers of choice when it comes to wellness and wellbeing. Best and Brightest winning companies are a community of leaders dedicated to creating a sustainable culture that works and ensuring the wellbeing of their employees come first,” said Jennifer Kluge, President and CEO, Best and Brightest Programs.

“To be recognized at both the state and national level is an honor and a reminder of our dedication to our employees,” said Karen Baldwin, Greenleaf Trust’s Director of Human Resources. “Our continued success with Best and Brightest is a recognition of what we have accomplished so far and a motivator to keep moving forward, to have employees who are healthy and excited to come to work each day.”

*For our consolidated entities, our assets under advisement are $17 billion as of December 31, 2021.

About Greenleaf Trust

With offices in Kalamazoo, Grand Rapids, Birmingham, Midland, Traverse City and Bay Harbor, Greenleaf Trust is an independent Michigan-chartered trust-only bank, exclusively focused on wealth management, trust and estate administration, and administration of company-sponsored retirement plans. Through our unique, client centric team approach, we provide highly personal and customized client service, with no conflicts of interest, to ensure our clients’ financial security from generation to generation.

About the Best and Brightest in Wellness® Program
The Best and Brightest in Wellness®, a program of the National Association for Business Resources. The Best and Brightest is a powerful community of the nation’s elite leaders who share ideas, practices, and have proven they are employers of choice. The Best and Brightest program provides year-long education, benchmarking, assessment tools and interaction amongst the best employers. Nominations are now being accepted for the 2023 programs. Visit for more information.