November 17, 2022, Kalamazoo, MI – Greenleaf Trust, a Michigan-chartered wealth management firm with $17 billion in assets under advisement*, announced that it has been recognized not only as one of Michigan’s Best and Brightest in Wellness but as an Elite Winner in Participation and Incentives.

Winning companies were recognized at the “Michigan’s Best and Brightest in Wellness®” digital awards celebration held November 9, 2022.  During the ceremony, fourteen Elite winners were also honored.  Representing fourteen different award categories, this distinctive awards program is presented annually by the National Association for Business Resources.

These elite Michigan companies represent the best practices in wellness programs. The winners are selected based on their overall high scores and are then named an Elite winner in their respective category.

“These awards are representative of our dynamic culture and our team’s passion for excellence and continuous improvement,” said Karen Baldwin, Greenleaf Trust’s Director of Human Resources. “We are honored by our continued success as a Best and Brightest company.”

*For our consolidated entities, our assets under advisement are $17 billion as of December 31, 2021.

About Greenleaf Trust

With offices in Kalamazoo, Grand Rapids, Birmingham, Midland, Traverse City and Bay Harbor, Greenleaf Trust is an independent Michigan-chartered trust-only bank, exclusively focused on wealth management, trust and estate administration, and administration of company-sponsored retirement plans. Through our unique, client centric team approach, we provide highly personal and customized client service, with no conflicts of interest, to ensure our clients’ financial security from generation to generation.

About the Best and Brightest in Wellness® Program
The Best and Brightest in Wellness®, a program of the National Association for Business Resources, celebrates those companies that are making their businesses flourish, the lives of their employees better and the community a healthier place to live.  This program is presented annually in Michigan, San Diego and Nationally. Nominations are now being accepted. Visit to obtain an application.