Greenleaf Trust is excited to share that it has been named a “Cool Place to Work” by Crain’s Detroit Business.

The distinguished award reflects Greenleaf Trust’s ongoing success in integrating best practices throughout its wealth management business, now with $14B in assets under advisement.

The COOL PLACE TO WORK award falls within Crain’s Detroit “Best Places” competition. Greenleaf Trust was recognized as the #2 “Cool” firm within the medium company category (50 – 249 employees), and #5 in the all-inclusive national category, up from #6 last year. In competing for the award, Greenleaf Trust was evaluated on its workplace policies, practices, and demographics, followed by a comprehensive survey of its employees that measures workplace culture and company leadership.

“In our team members’ eyes, being a “Cool Place to Work” means providing outstanding benefits and celebrating our team’s community presence,” said Karen Baldwin, SVP and Director of Human Resources at Greenleaf Trust. “Our continued presence on Crain’s “Cool Place to Work” listing is evident that our team members value the caring and collaborative workplace that we strive to cultivate.”

Karen also remarked on how we cultivate culture amid the COVID-19 outbreak:

When we realized we would be working from home for more than 2 weeks, our Chairman sent a message to all team members ensuring everyone their job was secure, they would continue to be paid their full salary and they would have meaningful work to do. We have been through difficult times in the past and will have others ahead; this is no different and we will get through it all together.”

Some of the “cool” things we did when we were sent home to work were: Virtual Trivia 2 nights a week; Special celebrations for our HS and University Graduates; Personal notes to our local hospitals thanking them for their dedication and service during COVID; provided the flexibility for all team members to work and care for their families once schools were closed; we also created a special #KidsCorner on our internal Facebook page for parents and/or their children to share fun activities for other children to try.

About Greenleaf Trust

With offices in Kalamazoo, Grand Rapids, Birmingham, Bay Harbor and Traverse City, Greenleaf Trust is an independent Michigan-chartered trust-only bank, exclusively focused on wealth management, trust and estate administration, and administration of company-sponsored retirement plans. Through our unique, client-centric team approach, we provide highly personal and customized client service, with no conflicts of interest, to ensure our clients’ financial security from generation to generation.