Greenleaf Trust Named Great Place to Work® and Best and Brightest Company to Work For®

Firm earns accolades as premier West Michigan and financial services employer

April 11, 2019, Kalamazoo, MI – Greenleaf Trust, an independent Michigan-chartered, trust-only bank and wealth management firm with $12 billion in assets under advisement, announced it’s been named to the Great Place to Work® and Fortune’s Annual Best Places to Work list. In the same month, Greenleaf Trust was also listed as one of West Michigan’s Best and Brightest Companies to Work For®. Both awards honor businesses dedicated to enriching the lives of their employees and fostering a positive work environment.

Greenleaf Trust was one of just four Michigan-headquartered businesses named to the Great Place to Work® and Fortune’s Annual Best Places to Work list. The firm was previously named a Best Workplace for Small & Medium Workplaces in 2016 and 2017. This year the firm places 23rd in the National Financial Services and Insurance category.

The ranking is based solely on employee feedback and evaluation, describing the extent to which their organization creates a Great Place to Work for All™. Great Place to Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry, to compile the ranking.

Similarly, the Best and Brightest Companies to Work For organization evaluates employee feedback based on key measures. These measures include: engagement, compensation, benefits and employee solutions, education and development opportunities and work-life balance. Greenleaf Trust has been named a Best and Brightest Company to Work For in Michigan (West Michigan and Metro Detroit) nine consecutive years, and ranked nationally five times.

“Greenleaf Trust is proud to be recognized for the work team members put in each and every day to make this a great place to work,” remarked Karen Baldwin, Greenleaf Trust’s Director of Human Resources. “These awards and designations are representative of our culture, and the hard work of our Communications and Culture employee group, made up of individuals from all divisions, focus on throughout the year.”

In addition to its culture employee group, the firm runs several initiatives and programs to ensure it’s a great place to work including: a virtual wellness initiative for employees to participate in together across offices, naming cultural ambassadors to each office, and annual events including Day of Caring, a Fall Festival and Adult Recess. The human resources team at Greenleaf Trust also works diligently to pursue and retain strong talent and team-focused employees through goal setting and talent-based practices. The firm reported a voluntary employee retention rate of 98% in 2018.

About Greenleaf Trust

With offices in Kalamazoo, Grand Rapids, Birmingham, Traverse City and Bay Harbor, Greenleaf Trust is an independent Michigan-chartered trust-only bank, exclusively focused on wealth management, trust and estate administration, and administration of company-sponsored retirement plans. Through our unique, client-centric team approach, we provide highly personal and customized client service, with no conflicts of interest, to ensure our clients’ financial security from generation to generation.

Greenleaf Trust