Greenleaf Trust Named Best and Brightest Iconic Winner in West Michigan and Metro Detroit

Recognition Honors Six Years of Excellence in West Michigan and Seven Years in Metro Detroit

Greenleaf Trust is proud to announce it has been named a Best and Brightest Iconic winner for both the 2025 West Michigan and Metro Detroit Best and Brightest programs. The Iconic award recognizes organizations that have earned Elite winner status for five or more consecutive years, demonstrating sustained excellence in workplace culture and employee engagement.

Greenleaf Trust has achieved Iconic winner status for six consecutive years in West Michigan and seven consecutive years in Metro Detroit, a testament to the organization’s unwavering commitment to creating an exceptional workplace environment.

The Best and Brightest Companies to Work For program, presented by the National Association for Business Resources, identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment. Companies are assessed on categories including communication, work-life balance, employee education and development, diversity and inclusion, employee recognition and community initiatives.

“We are deeply honored to receive this recognition once again across multiple locations. This award reflects the incredible people who make up our organization and our unwavering commitment to creating a workplace where everyone can thrive.” Said Chief Human Resources Office, Karen Baldwin. “Our dedication to open communication, meaningful work-life balance, continuous development, genuine inclusion and community engagement isn’t just a practice, it’s who we are. To be recognized alongside other organizations who share this commitment to excellence in putting people first is truly humbling. Thank you to our team members who inspire us every day to keep raising the bar.”

This recognition adds to Greenleaf Trust’s recent accolades, including being named a 2025 USA TODAY Top Workplaces Award winner and a 2026 Inclusive Workplace by Best Companies Group.

About Greenleaf Trust

With offices in Kalamazoo, Grand Rapids, Birmingham, Midland, Bay Harbor, Traverse City and Naples, Greenleaf Trust National Association is an independent nationally chartered trust bank, exclusively focused on wealth management, trust and estate administration and administration of company-sponsored retirement plans. Through our unique, client-centric team approach, we provide highly personal and customized client service, with no conflicts of interest, to ensure our clients’ financial security from generation to generation. www.greenleaftrust.com