Let’s get to know each other. 

Year after year, Greenleaf Trust has been named a “Best and Brightest Company to Work For” along with similar accolades from FortuneCrain’s, Great Places to Work, and others. It’s a reflection of our corporate culture, in which dynamic, top-notch people embrace a mindset of integrity, continuing education, service, and putting clients’ interests first. This ensures that we not only hire highly qualified candidates but also retain highly satisfied clients.

Daniel L. Baker, J.D.
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Daniel L. Baker, J.D.

Senior Vice President, Director of Business Development and Trust Relationship Officer

  • Dan’s responsibilities include providing service to individual personal trust clients, as well as coordinating sales efforts of the personal trust team and our five regional offices. With more than 25 years of experience as a practicing attorney and business leader, he is a graduate of Kalamazoo College, Thomas M. Cooley Law School and the American Bankers Association National Graduate Trust School.

Thomas A. DeMeester, J.D.
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Thomas A. DeMeester, J.D.

Managing Director - Grand Rapids

  • Tom is responsible for leading Greenleaf Trust’s efforts in Grand Rapids. He has more than 25 years of professional experience serving families and businesses within the West Michigan region, having practiced law prior to his work in the wealth management industry. Tom is a graduate of Cedarville College and Thomas M. Cooley Law School.

Taylor N. Farrell, PCM, CDMP
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Taylor N. Farrell, PCM, CDMP

Digital Marketing and Media Specialist

  • Taylor is responsible for supporting the Director of Marketing with a focus on the execution of digital media campaigns, managing organic and paid social media accounts, reporting Key Performance Indicators and ROI. She is also responsible for evaluating multi-layered marketing and digital strategies to leverage all aspects of the brand in support of Greenleaf Trust’s mission. A graduate of Kalamazoo College, Taylor earned her bachelor’s degree in business and English. Taylor has nearly ten years of marketing experience and is a Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute and has a Professional Certified Marketer (PCM) designation from the American Marketing Association. She is also an Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign.

Bill Feldmaier
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Bill Feldmaier

Managing Director - Southeast Michigan

  • Bill is responsible for leading Greenleaf Trust’s market strategy of southeast Michigan, business development and leadership of the firm’s Birmingham office. He has more than 20 years of financial services experience in the institutional pension, 401(k) and retirement planning space having served in senior national sales leadership roles. Bill holds a Bachelor of Science from Ithaca College in organizational communication, learning & design, and a Master of Science in communication innovation from Ithaca College. He was also a full scholarship division one quarterback at the University at Buffalo.

Jeffrey M. Hoekstra
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Jeffrey M. Hoekstra

Business Development Officer

  • Jeff is responsible for new business development with a focus on company-sponsored retirement plans. He has nearly 20 years of sales experience in the banking and finance sector, and is proficient in business operations management and customer service. Jeff graduated from Western Michigan University with a bachelor of business administration in sales and business marketing.

Dana Hushak
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Dana Hushak

Business Development Officer

  • Responsible for new business development, Dana has over 35 years of financial services industry experience in institutional, corporate and personal trust lines.  He serves as a board member and advisor for several private foundations and is a trustee for First Tee.  Dana is a graduate of Central Connecticut State University and lives in Grand Rapids.

Quincy Jackson
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Quincy Jackson

Business Development Officer - West Michigan

  • Quincy is responsible for new business development with a focus on company-sponsored retirement plans. He has over 12 years of sales experience in the insurance and technology sectors with a deep focus on organizational strategy and customer service. Quincy is a veteran of the United States Navy and a graduate of Western Michigan University with a bachelor’s degree in organizational communication.

Kevin E. Jawahir, CTFA
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Kevin E. Jawahir, CTFA

Senior Vice President, Director of Personal Trust - Development

  • Kevin is a highly experienced financial services professional with over 25 years of expertise. He leads the personal trust team to provide remarkable client service to individual clients and nonprofit organizations, while also cultivating new business opportunities. A graduate of Kalamazoo College and the American Bankers Association Graduate Trust School, he is a Certified Trust and Fiduciary Advisor with a deep understanding of the industry and is committed to helping clients achieve their long-term goals.

Sarah A. Johansson
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Sarah A. Johansson

Executive Vice President, Director of Marketing

  • Sarah is responsible for the coordination and production of all marketing and communications, as well as event planning for Greenleaf Trust. In addition to her 20 years of experience in the field of marketing and communications, Sarah has a bachelor’s degree in English from Albion College.

Albert Little
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Albert Little

Vice President and Business Development Officer

  • Responsible for new business development, Albert has over 30 years of experience in the financial services industry. He serves on the board of trustees for Borgess Hospital, and on various committee boards including Big Brothers Big Sisters, United Way of Greater Battle Creek/Kalamazoo and Starr Commonwealth. Albert is a graduate of Western Michigan University and CBA Graduate School of Retail Bank Management.

Beth Simon
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Beth Simon

Marketing Specialist

  • Beth is responsible for supporting the marketing team with a focus on planning and executing marketing events, community involvement, and other charitable functions. Beth has a degree from the University of Notre Dame in finance and business economics.

Maggie Steffy, J.D.
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Maggie Steffy, J.D.

Business Development Officer

  • Responsible for new business development, Maggie came to Greenleaf Trust with 15 years of experience as a practicing attorney. She graduated magna cum laude from Kalamazoo College, earning her bachelor’s degrees in economics and Spanish. Maggie also graduated cum laude from Loyola University of Chicago School of Law, earning her juris doctor.

John F. Welch, CTFA, CFP®
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John F. Welch, CTFA, CFP®

Senior Vice President, Managing Director - Northern Michigan

  • John’s primary responsibility is overseeing the expansion of Greenleaf Trust into the Northern Michigan market. He has more than 30 years of leadership experience in the trust and financial services industry, and is a graduate of the ABA National Trust School and earned an M.B.A. from Western Michigan University. John is a Certified Trust and Fiduciary Advisor and a CERTIFIED FINANCIAL PLANNER™.

Jennifer J. West, CDFA®
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Jennifer J. West, CDFA®

Managing Director - Midland

  • Jennifer’s primary responsibility is leading the expansion of Greenleaf Trust throughout the Great Lakes Bay Region and overseeing the Midland office. She has over twenty years of experience in the financial services industry and earned a Bachelor of Science in business administration and management from Central Michigan University. Jennifer is a Certified Divorce Financial Analyst.

Perry Wolfe
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Perry Wolfe

Senior Vice President, Executive Director of Development

  • Perry is responsible for overseeing the development, implementation and execution of the overall strategy and growth efforts of our regional markets outside of Kalamazoo. His duties also include developing new business and building community relations. A graduate of Western Michigan University, Perry has over 27 years of commercial and private banking experience.

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